My tip for today is to make your communications with members personalized.

A lot of gyms make the mistake of being too kind of corporate and formal with their communications.

And they’ll be like, you know, “Hi John, Welcome to so and so, our gym is about this and that.”

If you have too many of those, it’s very kind of a cookie-cutter, it’s clear that it’s bulk, you know, non-personalized email.

One email we encouraged our clients to implement is a personalized follow-up with members.
And we want to make it look like we can automate it, but we want to make it look like it’s a personal email worth writing out.

And one of the best ways to do that is to frame it as a question.

So it might be something like, “Hi member name, how are you enjoying your workout so far? Or how are you progressing with your workouts so far?”

The key is framing it as a question because when we do that, we’re inviting a response.
And a strange thing happens, members actually respond.

They’ll say, “You know, going well, so far no issues or, you know, I’m a bit unsure about this. Can I book in to see a trainer, and I’ve got some questions, things like that.”

So what this allows you to do is open up a dialogue between your members and your trainers.

And that member to staff connection is critical in terms of your retention success.

It also helps you eliminate any roadblocks before it becomes too much of an issue and the member loses motivation.

So the ideal timeframe for this is around 14 days in.

So that’s my tip for today. Make sure your communications, even if they’re automated, make sure that they’re personalized.

That some of them feel like they’re a personalized communication that’s coming straight from the trainer.