My tip for today is to measure occupancy in your gym.
What is occupancy?
Occupancy is made up of the number of hours that your staffs are roster on for the gym floor. The number of completed hours in terms of appointments that were completed. The number of hours that were used up but people that were booked in, but they were no shows. And then the number of blocked hours. The blocked hours might be someone was doing a class or had a meeting with the manager.
So, if we look up, look at those areas. We’ve got our staff hours, so you might say 400 hours for the month that have been roster, and if you had 200 hours completed In terms of completed appointments. Another 50 hours taken up in no shows, and then another 10 in blocked that would be 260 hours out of those 400 hours were used. Your occupancy would be whatever it is 60% or 70%. The reason that this is important is it’s a measure of your use of resources.
Are you effectively using the resources you’ve got?
One of the biggest investments you’re making in your gym is your gym floor staff.
If you have got an occupancy of 20%, you’ve got all this unused capacity that is kind of being wasted and you’re investing in that and not getting a great return. The ideal occupancy is somewhere between 60% and 70%.
We don’t want it too high because we still want to have some presence on the gym floor.
We want to have someone on the gym floor to engage and assist members. But, we want to ensure that our occupancy isn’t too low because that means we’re not getting the most out of the staffing resources that we’re investing a lot into.
That’s a tip to measure occupancy in your gym. And if you’d like help for that, that’s one of the standard reports in our FitDesk software. You can just click a button and get that report each and every month, which is super helpful.
I hope that tip today is helpful. And yeah, we’ll catch you soon.