In the world of software services a well-known concept to introduce new customers is called onboarding. Onboarding is used to help a new customer gain momentum and receive value from using a software service as quickly as possible.
An onboarding process would typically include a series of email containing useful content to guide the new user.
The concept of onboarding can be used by health clubs to ensure their new members get off to the best possible start.
Ensuring that members build momentum in the early stages is crucial for laying down the foundations of long term member retention success.
An onboarding process typically involves a series of emails that are sent to new customers (or members in our case) during the first 7-14 days of membership. A good onboarding process will including resources such as video or PDF content to help guide and educate new members.
To develop an onboarding process for your health club it can be useful to map this out on a whiteboard or large piece of paper.
According to Conversionxl.com Before you develop your onboarding flow, you have to ask yourself a few questions…
- What’s the core value you’re trying to deliver to your users?
- What steps do new users need to take to receive that core value?
- What friction might exist within those steps?
- What actions do long-lasting users take? How can you encourage new users to take them?
- How familiar are your new users with similar products?
- How easy is it to understand your core benefits/functions?
In a health club onboarding process here are some ideas that can help ensure members receive the right amount of support, guidance, and education.
- Use a welcome video that covers what the member can expect
- Highlight the support resources available to them as a member
- Provide some “quick start” videos of basic cardio or body weight programs that a member can try to get started.
- Include some nutrition guidelines/content in the form of a PDF
Once you have mapped out an ideal onboarding process for your health club you will need some automated technology to set up this process for your club.
An onboarding process can easily be set up using FitDesk software using its automation and trigger features.