Success starts with good planning.

By setting some goals and planning improvements to your swim school you will improve your odds of having a successful year in 2019.

Below are some questions that you can ask yourself to help frame your planning process.

Set a goal…

What is your current number of enrollments and what would you like your enrollment numbers to be in December 2019?

If your current number of active students is 1574, perhaps you can set a goal to have a student base of 1700 students by December 2019

The goal doesn’t always need to relate to student numbers, you could set goals for class occupancy rates or attrition rates.

A goal can help drive success as it helps you think about what actions you can take to move closer to the goal.

What can you do to grow your enrolment numbers?

By asking this question you can think of all the ways you can improve client acquisition. Perhaps you will test some paid google ads, perhaps you will build an email list of past customers that you can send promotions to?

What can you do to increase customer satisfaction?

Customer satisfaction is vital to growing your enrolment numbers. If you have high attrition rates your enrolment numbers will drop unless you are replacing students at a rapid rate through acquiring new customers.

There are two easy ways to improve customer satisfaction in your swim school.

Ensure parents are provided with regular and detailed updates about their child’s progress

Ensure all children are progressing at an acceptable rate

Considering refining your process for providing parents with progress updates as well as developing a system for identifying students who have stagnated.

What business processes can I improve in 2019?

As outlined above, it can be beneficial to review your business processes. Usually, existing processes have steps that can be refined or eliminated.

Here are some business processes to review.

How can you improve your process for assessing students?

How can you improve your process for surveying or getting feedback from customers?

How can you improve your onboarding process for new clients?

What KPI’s do you track?

Where can you save time and money in your swim school?

What can be automated in your swim school?

Can you save time by having more customers on direct debit payment?

Can you implement digital certificates?

Our clients save a heap of time and money by automating time-consuming tasks such as sending progress reports and implementing digital certificates by using our SwimDesk software for swim schools.

If you want to grow your swim school in 2019 then take 30 minutes to book a walk through of our SwimDesk software. SwimDesk can work in conjunction with your existing management system and provide your swim school with powerful capabilities to fuel enrolment growth.