Using a welcome email to on board new members.

A simple over looked strategy for improving your customer experience and new member onboarding is having a welcome email.

As part of inducting new members, most health clubs typically explain to new members what to expect and how things work at the club. However, it is easy for the overwhelmed new member to not take in this information.

Here are some tips for optimising your health clubs welcome email.

A welcome email helps provide members with a summary of what to expect and the services available to them at your club.

Adding a link or PDF for an FAQ

Frequently Asked Questions, can be a great way to help educate new members and free up staff from answering the same questions again and again.

Map out the journey

Explain what the member can expect. Explain the services and support available to them, outline reasonable expectations for achieving results.

Re-sell members

When a member first joins their motivation is at its highest. Once they start it can quickly evaporate. Use case studies and stories about member success to help drive motivation.

Include login information to a member portal where they can access resources, their training program and track their results and improvements.

The most important thing to establish is how you can automate a welcome email process for your health club. This is made easy with the right software program. Using FitDesk Health Club Software, you can set up a custom welcome email template, decide when that email will be sent to each new member and set it on auto pilot so it happens automatically, for every new member without any human interaction.

Setting up such as process literally takes 30 minutes but can help serve your new members and improve their experience many years into the future.