Low hanging fruit is any opportunity within your business that you can quickly and easily implement for a significant result or impact. These are the little things that we could do achieve a big result. Always consider, what opportunities are low hanging fruit that we can take advantage of to take our results to the next level.

Here are 5 “low hanging fruit” opportunities that are easily available in any health club

Track Leads

Always make the best effort to capture each lead that flows into your club. Particularly their email and their mobile number as this allows you to build a relationship with the prospective member over time.  You can use some form of software to capture leads such as SalesDesk (www.salesdesk.com.au)

Following-Up With Leads

After capturing their information we want to follow up with our leads and see if we can help them in any way through more information. The more attentive we are with follow up the more likely they will be to join or health club. Research shows that it takes multiple contacts to convert a new opportunity. By following up we are making these multiple touch points with our leads.

Creating a Lead Magnet

Having leads flow into your club is really important so yoy want to maximize opportunities to get new leads. A lead magnet is something that you can give away prospective members, it could be in various forms like a video, a PDF or a little booklet. You can also do this through different platforms like WordPress, Leadpages where all information captured is delivered to you straight from a landing page.

Having a Mini Makeover

Nowadays it is important to present your health club in the best way possible. With the competition out there you wat to make sure your health club is up to scratch, keeping it clean and tidy as possible. Your health club should always be vibrant, bright and inviting.

Survey Members

Essentially the better you know your members and understand their needs the better you are able to serve them. You want to understand things like why they would choose your health club, you also want to survey your cancelling members to understand how you can help them.

These areas really don’t require a huge amount of investment but you can implement them to create a bigger impact for your health club.