- Digital workouts
- In an age of technology and smartphones, it is essential that as a gym, you embrace the latest in technology.
If you’re still providing members with paper-based workout plans and programs, then you’re stuck in the 90s.
Providing members with digital workouts that can be accessed via smartphone or computer within your health club ensures that you are providing a modern and up to date user experience for your members.
Little things like having images or even videos of exercises in the member’s program make it more interactive and easier for members to follow.
- Templated workout programs
- Another must-have for the management of a modern health club is using templated programs.
If you’re using a digital platform, this can be made easy as you can take a pre-made template and with the click of a mouse assign that template to a new member, you then can then further personalize that template to ensure there is some level of personalization for your members.
What template and programs allow you to do is to save a significant amount of time, rather than rewriting the same program over and over. You can save time which can be invested elsewhere, in terms of educating the member or building a relationship.
- Visibility of staff performance
- Your gym floor staff or gym instructors are your biggest asset when it comes to the management of your club. They are responsible for ensuring members get results as well as for building connection and relationships.
The typical health club can invest up to 500 hours a month in terms of staff on the gym floor. So it’s essential that you get the highest possible rate of return from that investment.
Are your staff spending time goofing around and checking their Facebook or Instagram accounts or is their time being used effectively making appointments face to face with members, interacting with members doing follow up tasks by email and phone.
It’s essential that you have some tracking on these activities so you can see how your team is being utilized.
- Online bookings
- If a member wants to see a trainer for an appointment, making that process quick and easy can improve the member experience.
A great option to provide members is the ability to book an appointment with the trainer online.
This can be done by clicking a link that shows the availability of the gym for certain trainers. A member can then select a time, and book or self serve to book their own appointments. An option to book online saves time in terms of admin and frees up your frontline team to deal with more important matters.
- Onboarding content and automation
- It’s essential that you provide your new members with some content that will help them get off to the best possible start.
This content can be things like a welcome email.
It can be information about where to get help and how to get help.
It can be things like appointment reminders that come by SMS for any appointments.
It’s essential to map out your onboarding process for new members. And more importantly, it’s essential to have a system that can automate this content and deliver it for you based on the milestones and events within the member journey.
A good thing to do is to map out your onboarding process on a whiteboard or a piece of paper.
Your onboarding system should include elements like email, SMS, and video content to be automatically sent to members.
If you implement the five suggestions outlined above, you can be sure that your health club is staying up to date and meeting the expectations of the modern member.
