If you haven’t already considered integrating SMS in your health club, here are some reasons to include SMS as a communication medium.

Instant Deliverability

SMS is lightning fast. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received.

Flexible Platform

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. You may use it to inform new customers about their booking times or communicate with specific customers about special events.

High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a smaller number of emails sent are read.

High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or asking– there is more action taken compared to any other marketing or promotion strategies.

Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

Automation

SMS can be programmed to send automatically after a certain event. For example, when a member has booked their first fitness consultation, this can automatically trigger an SMS message to the member meaning you can “set and forget” and enjoy the ongoing benefits with little effort.

Here are some more ways you can use SMS in your health club

• Club welcome
• Booking confirmations
• Re-assessment reminders
• Follow up
• Promoting special events
• Promoting new classes
• Re-marketing to old customers