Technology is everywhere. You are at a great competitive advantage if you have it by your side. It is especially true for businesses in the fitness industry. As technology is being implemented in almost every sphere of health and fitness, more and more gyms, health clubs, leisure centres and swim schools are beginning to incline towards cloud based software solutions. It helps them manage their business and move on with changing times.

Cloud computing is fast becoming the new normal. By the end of 2015 it was estimated that over 80% of businesses would be using some form of cloud computing software. The same trend can be seen in the fitness industry with a significant growth in the use of web based solutions.

So why should cloud software be given preference over other more traditional software that is installed on your computers?

We will quickly explore the 6 key benefits of choosing web based software over traditional software options

1. Back up and data recovery- It is required that many businesses to keep customer records for a period of 7 years. This data back-up process is made easy and automatic with cloud software as the data is stored in the cloud securely at a remote location away from your place of business. Therefore, if a natural disaster or accident occurs such as fire, rain or leakage, your valuable customer records and information remain safe.

2. Automatic software updates- With cloud based software solutions, product updates and new features can be easily released without having to install a new version of the software. This decreases the IT requirements as all you have to do is log in to your software after an update has been performed and the changes will be available instantly.

3. Ease of implementation- Cloud based software solutions typically only need an internet connection and web browser to run. There are no requirements for large servers or other hardware installations that require a high degree of IT ability. According to Sky High Networks, companies using cloud based services enjoy a 15% reduction in IT spending!

4. Flexibility- Staff can take their work anywhere via smart phones and tablets—roaming through a facility, in reception or on a pool deck. There is no need to go back to a computer desk to enter data as all of it can be done on the spot providing greater flexibility and reduced double handling.

5. Innovation- Cloud based software providers are typically able to develop and release new software features more quickly because traditional restrictions such as installing updates are no longer required. This means that cloud based software tends to develop faster which means more functionality and greater capabilities for users.

6. Growth- According to Sky-high networks, companies using cloud based technologies grow almost 20% faster than their competitors. What company doesn’t want an extra 20% growth, right?

So, these are some of the key reasons for continuously increasing popularity of cloud based software solutions. Keep them in mind next time you evaluate a new software tool for your health club or leisure centre.

GreeneDesk is a leading provider of cloud based software solutions. Their popular FitDesk module helps health clubs and their management workout programs and fitness consultations.

To watch a video demonstration of FitDesk go to www.fitdesk.com.au