As an owner or manager of a health club, you are the driver of success. Ultimately your actions will produce the outcomes of a growing or falling membership base.

The foundation of your actions are your mindset and philosophy to managing your health club.

A recent article about a Florida based health club encapsulates the growth and innovation mindset that lays the foundations for success in the modern fitness business environment.

The article about Gainsville Fitness explained how they have grown into a  $16 million business with more than 400 employees and three state-of-the-art health centers that serve more than 26,000 members.

When interview Club owner Joe Cirulli explained to ensure a solid foundation for his business and his team, they spent six months defining what his company stood for.

The article went on to say to deliver on that promise, Cirulli and his team are in a constant state of forward motion. And despite recently spending nearly $9 million on renovations, Cirulli said he’s always thinking about what’s next.

The article emphasis how technology has played a crucial role in keeping their health club up-to-date and in front of competitors.

In addition to providing free Wi-Fi at his clubs, Cirulli also employs software tools that help schedule classes, facilitate member payments and send out automatic messages to members.

Through this article and case study, it uncovers the kind of mindset and philosophy required to maximise results in the competitive industry including a relentless focus on improvement, customer experience and using the latest technology to amplify efforts.

The results of this mindset are clearly visible through the outcomes mentioned in the case study.