Parents really value and want to receive ongoing communication, they specifically want feedback about how their child is progressing.
So whenever you do an assessment, you want to 1.Communicate that an assessment has taken place and 2.How their child is actually progressing.
In a large swim school, this can be quite a challenge to try and communicate these two things verbally. In fact, once a swim school reaches more than 500 students, it is next to impossible to communicate effectively with all parents.
So the choice lies to accept this and communicate in a less than optimal manner or to find a way to deliver feedback to every parent in a cost-effective manner.
This problem could be solved by throwing more staffing resources however this is an expensive way to solve the problem and most likely will lead to a reduction in net profitability.
To communicate effectively, swim schools need some form of leverage to efficiently and effectively communicate with parents. One of the ways of achieving this is by using technology.
One example of this is our SwimDesk software for swim schools where on deck supervisors can complete assessments on a tablet device and trigger email communications to parents on the spot which notify the parent that an assessment has been completed and the outcome of that assessment.
To take that further, SwimDesk allows parents to get specific information about how their child is progressing through what we call a parent portal.
Through this portal, parents can see the results of their current assessment as well as detailed history of how their child has progressed in every skill in their current level.
This demonstrates to the parent how their child is progressing and helps give them ongoing feedback with a click of a button on pool deck.
What makes SwimDesk such an effective tool is its speed and ease of use. If swim school software is clunky and hard to use, it is likely that compliance from on deck supervisors will be low and communication will be compromised. SwimDesk is easy to use for both the swim school and the parent which is why so many leading Swim schools have chosen Swimdesk as a specialised software option for managing their swimming lessons assessment and communication process.
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