Industry supplier SwimDesk has published a FREE resource outlining 12 strategies that swim schools can use to improve customer retention and grow their enrolment base.

The booklet is full of useful content aimed at medium to large scale swim schools that face challenges in supporting and satisfying a large customer base.

The strategies in the publication are focused on core operational processes including management of student assessments, communicating progress to parents and managing customer expectations.

SwimDesk is the leading software tool for managing swim school assessments and progress reports for families in Australia and also has a rapidly growing user base throughout New Zealand and Asia.