Are you giving parents enough feedback?
One of the biggest challenges facing every swim school is providing feedback and communication to parents.
Surveys have shown that parents want ongoing feedback about their child’s progress. In fact, 69% in one survey ranked lack of feedback as their number one reason for dissatisfaction with their child’s swim school.
If you own or manage a swim school you would be familiar with the complaints from parents who want to know more about their child’s progress.
Unfortunately, most swim schools do a very poor job of providing feedback to parents. This is not through lack of effort. The reality is that its almost impossible to provide detailed feedback to such a large number of parents. Once you get beyond 500 students it is not scalable to communicate with each parent one on one.
This means that most swim schools simply battle on and do their best but only really provide feedback to a fraction of their customer base. This leads to dissatisfaction, frustration and increased the chance of attrition.
The good news is that over 100 Australian swim schools have been able to address this problem of communication by using technology to provide leverage to ensure ALL parents in the swim school provide detailed and regular feedback about their child’s progress.
This technology is SwimDesk software
Launched in June 2014, SwimDesk has since been implemented in 138 Australian swim schools as well as centres in New Zealand, Asia, and South Africa.
SwimDesk uses a combination of features such as tablet compatible assessment screens, assessment email notifications and parent portal to help swim schools communication progress quickly and easily.
A parent portal helps educate a parent about their child’s progress.
The video below shows a short but detailed demonstration of SwimDesk’s parent portal.
See why so many industry leaders have chosen to implement SwimDesk as a complimentary accompaniment to their existing swim school management software.
After watching this video you will clearly see why SwimDesk is so popular as a tool for managing swim school communication.
SwimDesk is compatible with 7 of the most popular management systems used in the industry making it a great option for almost any swim school.
