One of the biggest investments in your gym is your trainers.

They are critical to your success and member retention efforts.

Every retention study talks about the importance of member to staff connection, as well as the importance of community and culture.

This all comes from the relationships your trainers build with your members.

That’s why it’s critical that your trainers are spending the bulk of their time on activities that help move the needle.

Your trainers should focus their time on the following activities (in the following order).

1. Appointments with members
2. Following up with members via email and phone
3. Interacting with members on the gym floor
4. Admin/cleaning

Do your trainers spend the bulk of their time on these activities? Or is checking Facebook and gossiping with staff first on the list?

Most large gyms will spend between 15,000 to 20,000 dollars each month of gym floor staff. That’s a big investment and it’s important that you get a return.

To maximise your investment in your gym floor staff its important to set clear expectations and ideally track each staff members performance.

Using our FitDesk software, our clients each month track the utilisation or occupancy of each gym floor trainer.

The occupant report measures the number of hours the trainer were rostered on for, how many of those hours were spent in appointments with members, how many hours were blocked out for other activities such as gym floor interaction or member follow up.

Calendar blocks can be used on the FitDesk calendar can be used to block off time for productive tasks such as member follow up and interaction.

What gets inspected gets respected.

If you measure how your gym staffs time is used then they will respect how they use it.

When a gym first implements our FitDesk program for managing the gym bookings they are surprised at just how little time is spent on supporting members.

Often they find that their trainers are only being used 20-30% of the time and the rest of the time is spent on trivial tasks or busy work.

By tracking the performance and time usage of your gym floor staff you can ensure you are getting the most out of this important resource.

If you would like to boost the performance of your gym you may wish to explore FitDesk software

To watch a short video demo click here or call 1300 181 665 if you have any questions.