Success starts with proper planning.

By setting some goals and planning improvements to your health club, you will improve your odds of having a successful year in 2019.

Below are some questions that you can ask yourself to help frame your planning process.

Set a goal.

What is your current number of member and what would you like you to be in December 2019?

If your current number of active members is 1574, perhaps you can set a goal to have a membership base of 1700 by December 2019.

The goal doesn’t always need to relate to member numbers; you could set goals attrition rates or X number of new members per month.

A goal can help drive success as it enables you to think about what actions you can take to move closer to the goal.

What can you do to grow your membership numbers?

By asking this question, you can think of all the ways you can improve client acquisition. Perhaps you will test some paid google ads; maybe you will build an email list of past customers that you can send promotions to?

What can you do to improve member satisfaction?

Customer satisfaction is vital to growing your membership numbers. If you have high attrition rates, your membership numbers will drop unless you are replacing them at a rapid pace through acquiring new customers.

There are two easy ways to improve member satisfaction in your health club.

Ensure members getting results or seeing progress

Ensure you are connecting with members and building a sense of community

What processes can you put in place to improve the areas above?

What business processes can I improve in 2019?

As outlined above, it can be beneficial to review your business processes. Usually, existing processes have steps that can be refined or eliminated.

Here are some business processes to review.

How can you improve your process for supporting new members?

How can you improve your process for surveying or getting feedback from customers?

How can you improve your onboarding process for new members?

What KPI’s do you track?

Where can you save time and money in your health club?

What can be automated in your health club?

Spending a little time planning and thinking can save a heap of time by ensuring you are working on the activities that have the most leverage.

As the old saying goes – measure twice- cut once.

If you would like to improve your health club in 2019, consider exploring what FitDesk software can do to improve member engagement and retention.