Is your gym suffering from poor member retention?

Over the last 8 years, we have found that improving member retention rates requires 3 things.

1. The right strategy (what to do, when to do it etc).
2. The right messaging (what to say to your members).
3. The right technology.

You need all three areas working together to improve retention results.

We help our clients with mastering all three of the areas above by building the right strategy and messaging (for their club) into our FitDesk software.

Health clubs turn to us when….

1. They have a lot of paper-based processes (fitness consultations, workout programs etc).
2. They have poor or typical retention rates and want a proven way of improving them.
3. They have time-consuming manual processes and a lack of automation.
4. Members are fed up with lost programs or having their program misplaced in a filing cabinet.
5. They lack tracking of the member journey which leads to poor retention.
6. They are not capturing data digitally and most important being able to use that data to make better decisions.

FitDesk helps gyms implement a retention process that includes 6 main steps.

1. New member onboarding using a range of media (email, SMS, video, phone)
2. New member support (3 appointments for high-risk members)
3. Development of a weekly plan and personalised workout
4. Reporting for tracking the new member journey
5. Ongoing follow up and nurture touchpoints based on behavioural triggers and automation.
6. Member rewards system for engaging new members

When centres implement our FitDesk software they enjoy the following benefits.

1. Improved retention rates through better member journey tracking
2. Huge time savings through automation (automated email and SMS can be programmed dynamically at different points of the member journey)
3. Elimination of the majority of paper-based processes (Digital workout programs, fitness consultations etc)
4. Better tracking of key data which drive better business decisions
5. State of the art technology for member engagement (Members can access their programs on their smartphone, track progress etc)

Hundreds of Australia’s leading Leisure Centres and Health Clubs including the YMCA, South Australian Government, City of Monash, and many more.

You can read more about the program on our website www.fitdesk.com.au.

Please also see the article below which explains more about our work with centres like yours.

Read article

If you are interested in learning more about how we can help your health club the next step would be to schedule a system walkthrough where one of our team will come to your centre and take your management through the functionalities so you can evaluate its potential for your club.