ASCTA Stop the Leaks Survey 2021
Key Findings
47 responses
- 35 single site schools
- 12 multi-site
At peak – enrolment band
- Under 1000 – 32
- 1000-1999 1- 0
- 2000+ – 5
Do you measure retention? (47)
- Yes – 18
- No – 29 (61.7%)
How often do you measure retention (18)
- Month – 1
- 6 month – 1
- Annual – 1
- Weekly – 4
- Term – 11
NB: Most made comments to confirm they are looking at ‘booking numbers’ is the method of measuring retention. Example: 1000 enrolments at start. 35 cancellations at end. 35 new customers. 1000 customers = 100% retention.
Which Staff receive retention the results? (17)
- Managers / Boss – 6
- Everyone – 4
- Coordinators – 4
- Admin – 2
- None (?) – 1
Do you have a written retention plan? (18)
- Yes – 3
- No – 15
Is there a financial budget allocation for retention? (15)
- Yes – 1
- No – 14
Do you use the same retention plan for all customers? (13)
- Yes – 10
- No – 3
Do you communicate with ‘inactive’ customers? (47)
- Yes – 31
- No – 16
If yes (communicate with ‘inactive customers’) how often? (31)
- Monthly – 6
- 3mth – 12
- 6mth – 2
- 12mth – 1
- Adhoc – 10
Do you offer an incentive to the ‘inactive customers’ to re-join? (31)
- Yes – 6
- No – 25
