We share 21 quick ideas to improve retention rates in your gym.
For a PDF copy of this list, you can download here.
- Send a welcome email to engage new members
- Provide a clear roadmap to success
- Use Appointment SMS reminders to prevent no shows that kill momentum
- Introduce key staff in person and virtually to build member to trainer connection
- Members with more appointments (2-3) stay longer, track your appointment uptake more carefully
- Say hi to as many members on the gym floor as possible
- Plan out the member’s weekly exercise schedule with them
- Keep things short in the first 30-90 days (workouts no more than 45 minutes- preferably 30 minutes)
- Give members access to an online portal to track their workouts and monitor their progress
- Develop an onboarding process to educate, guide and support new members
- Communication is king- Mix your communication methods to include email, SMS, video, social media and in-person (most important)
- Keep things very simple for new members (basic exercises and plans)
- Reward and recognise members particularly in the first 90 days
- Track the % of new members who take up induction appointments
- Use video more to build a relationship robotically
- Send SPEAR emails to engage (Short, personal, expecting a response)
- Send members engaging content- articles, videos and guides
- Send re-assessment reminders to re-engage and track members progress
- Use body scanners to help illustrate progress
- Use Net promoter surveys to keep your finger on the pulse of member satisfaction
- Set clear expectations with your team- Their focus should be appointments, interaction (in person) and follow up.
- Identify members with low or declining visitation rates and engage with them
Looking for a way to engage and retain your members? FitDesk software helps gyms engage their members with personalised online workouts, communication tools, plus powerful tracking and reporting designed to increase staff accountability and improve retention rates.
To book an information session to learn more about FitDesk please email info@greenedesk.com or call 1300 181 665.
